by An Xiao on August 24, 2012
from HYPERALLERGIC
“I want to feel the sun on my skin,” a slogan artist Ma Yongfeng pulled from conversations with workers at Bernard Controls Beijing.

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LOS ANGELES — The image of the Chinese manufacturing plant is quickly becoming a 21st century icon of production, just as the car plants of Fordism were in the 20th century and Victorian coal mines were during the Industrial Revolution. They’re frequently portrayed as sites of high efficiency, but rarely as spaces for art, humanity and wonder.

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In 2010, Beijing-based Italian artist Alessandro Rolandi staged a series of interventions in a Beijing factory run by Frenchman Guillaume Bernard. These well-received interventions have now become a curated series of invitationals to local artists.

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“After several intense and spontaneous conversations about the nature of work, capitalism, human development, corporate structure, radical art, future and creativity,” Rolandi explained over email. “I designed a program that invites every two months one artist/designer/architect/musician to intervene in the factory in a subtle but radical way to stimulate discussion, raise questions and confront the reality of work with a different angle, straight on the field, without any mediation.”

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Determined that should be predominantly experimental in nature, Rolandi still drew a strong connection to his goal of tying the work to labor: “We invented a definition using enterprise language to give legitimacy to the project and make it understandable (at least its general nature) to people working in companies,” he noted. And so the name of the project was born: Social Sensibility R&D Program, situated at Bernard Controls Asia.

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The work has become embedded in the, well, work of the factory. Take Ma Yongfeng‘s series of spray painted slogans. “The owner now uses his sentence sprayed on the wall ‘INVEST IN CONTRADICTION’ as the first thing to be discussed in  job-interviews with new employees,” Rolandi points out. “Workers and managers had mixed feelings about the tags and felt all in need to discuss them.”

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The stencils themselves are re-interpretations of Chinese propaganda, lifted from conversations with workers and reflective of the strict systems of control.

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Rolandi also noted the effort of Lulu Li to provide ambient music for workers. “Even in Europe in most factories, listening to music is now forbidden for various reasons, from safety to concentration, and here we tried with these small devices and rhytmic compositions from classical to experimental to noise (avoiding words, as they are proved to affect concentration),” he says. After a series of negotiations with floor managers, Li and Rolandi agreed to only play music on Fridays, at least for the moment.

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There’s a tension to the idea that the artists, at the behest of top brass, can move around freely and explore interventions, while the workers themselves must remain in optimal flow under the strict rules enforced and determined by the very same management. The artists of the Social Sensibility R&D Program are not oblivious to this.

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“Our interventions must be conceived in order to interact with the physicality of the area and with the conceptual codification of the signs and of the different working sections,” Rolandi said. “Timing is also very important as precise schedules define the rhythm and the flows. ”

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Beijing-based art critic Edward Sanderson, who visited the plant, had this to say about the space in a terrific review in Artslant:

This particular factory is unlike the cliché of a Chinese factory: you won’t find thousands of workers performing mundane and repetitive tasks over long conveyor belts in an airless hanger. This factory is relatively small, with about a hundred staff, of whom only twenty to thirty actually work on assembling the product. The work areas are also relatively discrete in terms of their interior design. Rolandi says it’s not an environment where you feel you have no way out, where everything is under surveillance. But at the same time, “No matter how you look at it, it’s still a factory.”

Sanderson goes on to explore Rolandi’s own initiation into the workers’ lives by undergoing the training procedures and entering the world of high-efficiency production, as well as some of the questions he wrestled with. It calls to mind some of the work done by Cao Fei with factory workers in southern China, where the majority of the manufacturing sector is concentrated. Her PRD Anti-Heroes and Whose Utopia project looked at types of similar work.

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Unlike Sanderson, I’ve not seen the interventions in person, so I can’t comment on their merits per se. But seeing the videos and speaking with the artists, I find that what makes Social Sensibility interesting is Rolandi’s choice to invite artists to stage interventions in two-month phases. The in and out of the artists over time reflects the rhythms of factory life, and the diversity of perspectives allows for a certain freshness to each intervention.

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The turnover of the creative people,” said Rolandi, “is designed to provide a constant tension around the next new ‘intruder’, his proposal and the way it will be received and dealt with, and prevent habit and comfort to settle in.”

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The Social Sensibility R&D Program is an ongoing project at Bernard Controls Beijing (A2-1, Lidaxing Industrial Zone, No.15, Fourth JingHai Road, Economic & Technological Development Area, Beijing).